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Advertising
When KFC sales hit a lean patch, Colonel Sanders came up with a brilliant
advertising idea. He got in touch with
the Pope and asked the pontiff whether
he could change the words of the Lord's
Prayer from "Give us this day our daily
bread" to "Give us this day our daily
chicken."
"I can't possibly do that," said the
Pope.
"Not even for 100,000 dollars?" asked
the Colonel.
"No, not for 100,000 dollars," replied
the Pope.
Six months on and KFC sales were
declining still further. The Colonel was
getting desperate and made another call
to the Pope. This time he offered
500,000 dollars for the words of the
Lord's Prayer to be changed to "Give us
this day our daily chicken."
Again the Pope refused. "I can't
possibly change the wording of the
Lord's Prayer from bread to chicken," he
repeated.
Another six months and KFC sales had
reached an all-time low. The company was
in danger of going out of business.
Colonel Sanders made one last attempt to
persuade the Pope to change the wording
of the Lord's Prayer.
"I'll donate 50 million dollars to the
Vatican if you change the word "bread"
to "chicken" in the Lord's Prayer."
"That's a lot of money," conceded the
Pope. "So you'll do it?"
"I'll have to discuss it with the
cardinals."
So the Pope called a meeting of the
cardinals. He began: "I have good news
and bad news. The good news is, KFC are
going to donate 50 million dollars to
the Vatican. The bad news is, we lost
the Wonder Bread account."
Now they show you how detergents take
out blood stains - a pretty violent
image there. I think if you've got a
T-shirt with a bloodstain all over it,
maybe laundry isn't your biggest
problem. Maybe you should get rid of the
body before you do the wash. [JERRY
SEINFELD]
In the last couple of weeks I have seen the ads for the Wonder Bra. Is
that really a problem in this country -
men not paying enough attention to
women's breasts? [JAY LEND]
Two advertising executives - one junior
and one senior - had lunch together.
Mid-way through the meal, the junior
executive asked: "What's happened to
Fred Zimmerman? I haven't seen him
around lately."
"Haven't you heard?" said the senior.
"Fred died last week - he's gone to that
great ad. agency in the sky.
"My God!" exclaimed the younger man.
"What did he have?"
"Nothing much - a small toothpaste
account, a couple of discount stores,
nothing worth going after."
Today I met with a subliminal advertising executive for just a second.
[STEVEN
WRIGHT
The following are genuine examples of
product slogans which did not translate
well:
Pepsi's "Come alive with the Pepsi generation" was translated into Chinese
as "Pepsi brings your ancestors back
from the grave".
The Ford Pinto car met with a lukewarm response in Brazil where "pinto" is
slang for "tiny male genitals'. So Ford
renamed the car the Corcel, meaning
"horse".
When Coors translated its slogan "Turn
it loose" into Spanish, it came out as
"Suffer from diarrhoea".
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